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M&C Overseas Direct Promotions Programme IN STORE – degustare, promovare Programe OUT STORE – impartire pliante, mostre, campanii de informare Suport logistic pentru materialele POS Merchandising Expunerea produselor conform layout Completarea pe masura vinzari in spatiul destinat , alocat Asista la receptia produselor Asista la inventar Promovare/Sampling Hostess Echipe specializate pentru HORECA Echipe pentru tirguri si evenimente Echipe pentru conferinte, receptii Logistica promotii Distributie POSM Audit POS Montare Mostre

Merchandising, Mercantizare, lanturi, retail, Retail, marketing, Retail marketing, Retail field services,Stoc-check

Merchandising

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Promotii la nivel national

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Hostesse, promotii,evenimente

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Merchandising-ul(Mercantizare) cuprinde suma metodelor, practicilor si operatiunilor intreprinse in scopul promovarii si sustinerii activitatii comerciale la punctul de vanzare, in scopul optimizarii vanzarilor.

Asistenta la receptia produselor in spatiul de vanzare - evitarea problemelor legate de aspecte cantitative si calitative

Asigurarea permanentei produselor in spatiul alocat - completarea pe masura vanzarii, pe baza unei planograme

Asigurarea respectarii parametrilor de calitate - etichetare, ambalare (eliminarea produselor cu vicii ascunse)

Verificarea permanenta a termenilor de valabilitate ai produselor - respectarea principiului FIFO (First In - First Out)

Monitorizarea etichetarii corecte - pret la raft vs. pret in sistem - neutralizarea eventualelor neconcordante

Sesizarea imediata a oricarei probleme ce ar afecta desfasurarea optima a activitatii - receptii refuzate, lipsa sortimente, blocari de produse la comanda

Gestionarea corecta a plasarilor secundare in acord cu planificarea lunara

Gestionarea asezarii produselor in interiorul magazinului conform criteriilor stabilite.

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